When we tell people that BONDLE started offering wines in magnum format only, we usually get one of two reactions: uncontained excitement or confusion. We love geeking out with the first group but also understand where the other is coming from. Although magnums have been around for a long time, they aren’t as popular in the U.S. as in other parts of the world like France. We want more people to know about magnums because we think they’re the ideal format for sharing and aging wine. Check out what makes them stand out and let us know if you’re equally convinced!
1. Perfect Size for Sharing
Magnums are also great statement pieces. Big, bold, and so extra, they’re instant conversation starters. Their boss-presence signifies that you’re serious about wine and hosting. And we love our friends’ reactions when they see a magnum on the table. Laughs, amazement, and mild intimidation. At once a promise and a challenge.
The most obvious difference with magnums is their size. They hold double the amount of wine as the standard 750mL bottle. Their 1.5L capacity means that there are 10-12 glasses of wine to go around!
As people who regularly host dinner parties, we love it when the size of a get-together naturally grows. Our friends invite their friends and pretty soon the party is poppin’. Those spontaneous nights have a different kind of energy that can make them irresistibly fun and memorable. But you can’t plan for that kind of thing and, pretty soon, someone has to leave to pick up more drinks. With magnums, everyone can stay put for all the don’t-want-to-miss-it moments.
Additionally, large format bottles are intrinsically generous. A big part of why they’re popular in France is the culture of generosity there. They believe that good food and wine are meant to be both savored and shared, so having more than enough is itself a gift and act of graciousness. Whether it’s the host that serves it or the guest that brings it, magnums show that someone went out of their way to care for the people they’re with, which makes them suitable for special occasions like holidays, birthdays, and showers.
Or, if you’re like us, magnums are the kind of detail that can turn any day into a special occasion.